Sandra Carreiro, Bercon Rentals' controller, joined The Front Porch during Point of Rental's International Conference. Sandra shares her unique journey into the rental industry, candidly expressing how she initially struggled to understand it but ultimately fell in love with its diversity and community feel. She underscores the significance of investing in operation staff, noting that they are the face of the company and key to fostering a healthy customer relationship. 

Sandra also highlights the pivotal role a positive company culture plays in driving success. She discusses how Bercon Rentals has navigated various operational challenges, using Point of Rental's tools to optimize their operations.